how To Create Digital Marketing Funnel To Increase Conversion & Sales?
What is Digital Marketing Funnel?
A digital marketing funnel is a framework that is used to help generate website traffic and convert that traffic until they become customers. A typical marketing sales funnel has four stages: Awareness, discovery, consideration, and conversion.
Digital Marketing Funnel Stages
There are four main digital marketing funnel stages:
Stage 1 – Awareness: This is when a person first becomes aware of your business or website. This can occur through a wide variety of means including organic search, social media, word of mouth, email, press releases, links from another website, and more.
Stage 2 – Discovery: During this phase, a visitor will start reading a few pages on your website, consume content, and learn more about your company and what you offer.
Stage 3 – Consideration: This is when your visitors will spend more time reading your site, consuming your media, and even joining your email list.
Stage 4 – Conversion: The conversion process can take some time, or it can be quick. This usually depends on what you’re selling, the price point etc.
Another way to look at funnels is through the lens of providing a solution to your visitors:
Top of the Funnel (TOFU) – Customers are aware of the problem, but are not sure what the solution is.
Middle of the Funnel (MOFU) – Educating customers on how to choose the best solution, and what the solutions are.
Bottom of the Funnel (BOFU) – Show why your products or services are the best solutions to their problem.
Why is a Digital Funnel Important?
A digital funnel can be very beneficial to your business. It can benefit your business in the following ways:
Get more targeted leads – With a funnel in place, the users who make it to the end of the funnel will be highly qualified. Nurture customers for an easier sales experience – When you speak to customers at multiple parts of the funnel, you’ll easily progress them from visitor to customer. A proper funnel is all about providing value, not a hard and direct sales process.
Increased revenue – Most aspects of the digital marketing sales funnel can be automated, which means your business can make more sales with less effort.
How to Create a Powerful Digital Marketing Funnel
1. Build brand awareness
2. Identify your target audience for each of the funnel stages
3. Set your marketing goals
4. Setup different conversion funnels for each goal
5. Create targeted content for all stages of the funnel
6. Use different marketing channels to reach your audience
7. Measure the results and optimize your funnels
8. Pay attention to customer retention
Digital Marketing Funnel Example for an eCommerce Website
Here’s an example of a digital marketing funnel for an eCommerce store that sells custom photography
prints:
1. You know your target audience uses Facebook and your ideal customers are males and
females between the ages of 25 and 35.
2. You run a Facebook ad that sends traffic to a landing page.
3. This landing page includes an email opt-in and a free incentive for visitors to sign-up.
4. You have an automated email sequence that educates your audience about photography prints,
choosing the right size and build, decoration tips, and more.
5. Towards the end of your email funnel, you offer a 10% coupon off the order.
6. Your subscriber uses the coupon and buys a print from your store.
7. They’re tagged as a customer and put into a follow-up sequence to ensure they’re satisfied with
their purchase.
